Glossary
Updated July 17, 2026
The words Awaitful uses, defined precisely. When a dashboard label or a docs sentence uses one of these, it means exactly this - the vocabulary is part of the contract.
Terms
bid
The amount an advertiser offers per thousand verified impressions. A winner pays its own bid - see How the auction works.
daily budget
A hard cap on a campaign's spend per UTC day. Serving stops when it is reached and the counter resets at midnight UTC - see Bidding and budgets.
device token
The narrow, revocable credential a linked machine holds: fetch lines, report views, read its own earnings summary, nothing more - see Sign in and link your editor.
house line
The platform's own fallback message when no advertiser is bidding. It carries a zero bid, bills nobody, pays nothing, and declares itself wherever it renders - see House ads and quiet markets.
placement
The wire name for where a line renders (for example status-bar or thinking-line). Placements carry different price weights. The reader-facing word is surface.
the pot
The total of every live bid at a given moment. Shares of voice always sum over it.
share of voice
A campaign's bid divided by the pot: its probability of holding any given sponsored moment, and over time its delivered share of all of them.
slate
The set of three slots served for one surface, drawn weighted by bid and cached for about a minute. The editor rotates through it every thirty seconds.
slot
One draw result inside a slate. Not a rank: draws are with replacement, so one campaign can hold several slots in the same slate.
sponsored line
The one-sentence ad plus its link - the entire creative format. Marked as sponsored wherever it appears - see One line, one link.
still clearing
Earned money inside the holdback window, credited but not yet withdrawable - see Payouts and your balance.
surface
Where the line appears in your tools: status bar, thinking line, chat banner, or terminal status line - see Choose where the line appears.
verified impression
A view that met the whole rule: the threshold of cumulative visible time, a focused window, and an agent genuinely thinking. The only kind of impression that bills or pays - see What counts as an impression.