One line, one link

An Awaitful ad is a sentence and a link, and it renders inside someone's editor - the most trusted surface a developer has. The rules below exist to keep it worthy of that placement, and every campaign passes a human review before it serves.

What an ad may be

• One line - 3 to 60 characters of plain text. No markup, no formatting tricks.
• One link - an https URL, opened in the developer's browser only when they click.
• Optionally, a brand - your name (up to 40 characters) and a small logo.

No images beyond the logo, no video, no scripts, and no third-party anything inside an editor. What renders is text the developer can read in one glance, marked as sponsored wherever it appears.

Review, and what re-triggers it

Every new campaign starts in review and serves only after a human approves it. Editing the line puts the campaign back in review and off the air until re-approved - the line is the ad, so a changed line is a new ad. Bid and budget changes never re-trigger review (see Bidding and budgets).

What gets rejected

• Misleading claims, or a line that promises what the link does not deliver.
• Anything styled to impersonate the editor's own UI or the agent's output.
• Links that are unsafe, deceptive, or wrapped in unnecessary tracking redirects.

The platform's own line plays by these rules

When no one is bidding, Awaitful serves a house line under the same constraints - one line, one link - plus one more: it must declare that it bills nobody and pays nothing. See House ads and quiet markets. Where your line actually renders is the developer's choice of surface: Choose where the line appears.