# The 70% split

> You keep 70% of what an advertiser pays for a line shown on your machine, credited the moment the impression is verified. Here is where it goes.

- Source: https://awaitful.com/docs/the-split
- Updated: July 17, 2026

You keep 70% of what an advertiser pays for a line shown on your machine, credited the moment the impression is verified. This page is about where every cent of a charge goes, and why the split is the size it is.

*Figure: Every verified charge splits the same way: 70% to the developer whose machine showed the line, 30% to the platform - which covers the auction, the payments, and the fraud checks that make the 70% real money.*

## Credited the moment it is verified

When a view crosses the threshold in [What counts as an impression](https://awaitful.com/docs/verified-impressions), one balanced transaction is written: the advertiser is charged their bid, your 70% is credited to you, and the platform's 30% is booked as its fee. Every cent moves through a double-entry ledger, so each charge has two sides that must agree - money is never conjured and never quietly lost. Clicks split exactly the same way.

## Why 70%

Across the services in this space, a 50% developer share is the single most common deal, and it is also the lowest common one. We take the other view: the machine, the attention, and the editor this runs in are yours, so the larger share is yours. Our 30% covers the auction, the payments, and the fraud checks that make your 70% real money rather than a number on a screen. To see how that share stacks up across the field, product by product, read [how Awaitful compares](https://awaitful.com/compare).

## Credited versus withdrawable

The credit is immediate; withdrawing it is not. Earnings stay **still clearing** for a holdback period (seven days by default) before they become withdrawable - the window in which a fraudulent charge can be reversed without your balance ever overstating what is truly yours. The full mechanics, including the minimum and where payouts work today, are in [Payouts and your balance](https://awaitful.com/docs/payouts).

**You cannot pay yourself**

If you run campaigns and code on the same account, your own ads viewed by you write no money in either direction. No one may bill themselves, and no one may earn from themselves - the ledger refuses the entry.

## Watch it happen

The dashboard shows every credit per impression as it lands, per surface, today and lifetime - see [Your first earnings](https://awaitful.com/docs/your-first-earnings) for what each number means.