# One line, one link

> An Awaitful ad is a sentence and a link, reviewed by a human before it serves. No images, no scripts, and nothing loaded from a third party into an editor.

- Source: https://awaitful.com/docs/creative-rules
- Updated: July 19, 2026

An Awaitful ad is a sentence and a link, and it renders inside someone's editor, next to their own work. The rules below exist to keep it worthy of that placement, and every advertiser campaign passes a human review before it serves.

## What an ad may be

-   **One line** - 3 to 60 characters of plain text. No markup, no formatting tricks.
-   **One link** - an https URL, opened in the developer's browser only when they click.
-   **Optionally, a brand** - your name (up to 40 characters) and a small logo.

No images beyond the logo, no video, no scripts, and no third-party anything inside an editor. What renders is text the developer can read in one glance, visibly set apart wherever it appears, with a sponsored tooltip on the editor surfaces.

**Your logo never phones home**

Logos are processed at save time: downscaled on the server and shipped to editors as inlined bytes. An editor never fetches from your server, which means you never see a developer's address - by construction, not policy, and [the CI test that enforces the egress list](https://github.com/Awaitful/awaitful/blob/HEAD/packages/shared/src/__tests__/egress.test.ts) is public. It is the same never-collect posture the whole product runs on: [What leaves your machine](https://awaitful.com/docs/what-leaves-your-machine).

## Review, and what re-triggers it

Every new campaign starts in review and serves only after a human approves it. Editing the line puts the campaign back in review and off the air until re-approved - the line is the ad, so a changed line is a new ad. Bid and budget changes never re-trigger review (see [Bidding and budgets](https://awaitful.com/docs/bidding-and-budgets)).

## What gets rejected

-   Misleading claims, or a line that promises what the link does not deliver.
-   Anything styled to impersonate the editor's own UI or the agent's output.
-   Links that are unsafe, deceptive, or wrapped in unnecessary tracking redirects.

## The platform's own line plays by these rules

When no one is bidding, Awaitful serves a house line under the same constraints - one line, one link - plus one more: it must declare that it bills nobody and pays nothing. See [House ads and quiet markets](https://awaitful.com/docs/house-ads). Where your line actually renders is the developer's choice of surface: [Choose where the line appears](https://awaitful.com/docs/choose-your-surfaces).